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If you have spent anytime in the insurance and annuity industry, you have most likely discovered that there are Field Marketing Organizations on just about every corner. They all profess to have the latest, greatest marketing programs, sales tools and back office support. Unfortunately many fall short of providing the very things for which they hang their hat. As well, it can be somewhat disenchanting to take the blind leap of faith to only realize that the pitch was just that, a recruiting pitch. In addition, many Field Marketing Organizations are promoting the same old, worn out programs that didn’t work 10 years ago and they still don't today. They are usually the same programs just re-named, repackaged, over used and out of date. Generally, these organizations leave the marketing to outside vendors to which they have no control, no input and certainly no say in the strategies or techniques that are employed. As well, the high cost of this type of marketing usually returns low to no return on investment which only leaves the advisor with a bad taste in their mouth and egg on the FMO’s face. At Premier Advantage we take a much different approach. We know that we can’t be all things to all people. We also understand that we are not a fit for all advisors. But what differentiates us from the typical marketing organization is we take the time and the effort to get to know you, analyze your strengths and weaknesses, and clarify your goals. Then we work side by side with you to develop a business methodology that will produce the results you are looking for. In addition, we promote sound business concepts that transcend industry lines. From operational efficiency to defining the ideal client, we have the skills, knowledge and expertise to take any producer to the next level whether they are novice or an experienced veteran.
Why? Its because of the 3 P’s of Premier Advantage.
The People: Over 150 combined years of annuity, life and long term care experience. As well as the industry connections associated with this length of industry tenure.
The Programs: Blue Ocean Marketing Strategies, Concepts and Resources.
The Products: Top Rated "A" carriers with top level compensation.
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Financial Literacy – it’s not another trendy catch-phrase. It reflects a serious discussion among government, private and public sector organizations deeply concerned about disturbing trends in the fiscal behavior of average Americans. This movement for a financially literate society is based on the overriding belief that American’s can’t ‘do better’ if they don’t ‘know better’. ‘Knowing better’ does not of course in itself cure-all-ills related to poor fiscal behavior. But it is where we must begin.
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The Premier Advantage Lead Generation System is a customized marketing database and client relationship manager offering agents qualified leads, marketing automation and contact management functionality. The system will utilize direct mail, internet, tv, radio and events to drive leads into the system. The qualification process will ensure agents only speak with sales ready leads and the marketing automation system will personalize follow up mail and email on their behalf improving overall performance.
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Agent is responsible for Broker Dealer approval of any and all materials displayed or provided by PAIA or it's website. The materials, concepts and programs on this website are intended for agent use only.
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