Companies and individual entrepreneurs have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share and struggled for differentiation. Yet in to-day’s overcrowded market place, competing head-on results in nothing more than a bloody red ocean of rivals fighting over a shrinking profit pool. Blue Ocean Strategies provide a systematic approach to making the competition irrelevant. What consistently separated companies and individual when pursuing blue oceans was their approach to marketing strategy. The creators of blue ocean don't use their competition as a benchmark. They focus on the creation of value innovation. Value innovation doesn't focus on out-performing the competition, it focuses on making the competition irrelevant. Premier Advantage provides their affiliate agents with 10 value innovative "Blue Ocean Strategies" that are effective, fun and very low cost. These strategies have been tried and are proven to achieve the results which they are intended, prospect generation.