In the effort of generating new prospects and ultimately new selling opportunities, many times we fail to recognize the opportunities that are right in front of us. Our database can be a crucial tool in generating new selling opportunities. The Premier Advantage Database segmentation process will produce a wide variety of data from which we can goldmine to generate more selling opportunities. We can determine how many A, B, C & D clients we possess as well as the service levels for each segment. In addition, cross selling opportunities surface and the manner in which we should approach the client is revealed. As well, this process will assist us in the implementation of an efficient and effective drip marketing strategy and campaign.