No matter what the product being sold or the industry from which it is distributed, sales training has been relatively the same for hundreds of years. Many sales people were taught that no meant yes. They were misled to think that by talking more than the prospect they were somehow in control. The focus was always on the salesperson and not the prospect. Many times this would lead to an environment of resistance, false hope and mistrust. In addition, most sales systems focus on a presentation which is usually the crutch for the salesperson. Daily, salespeople just seek out someone to present to. Someone to overwhelm with the features and benefits of their products. Unfortunately, this leads many times to unpaid consulting. The prospect gets the information they were looking for without having to commit to buying anything. What's needed is a prospect focused systematic approach that eliminates the occurrence of un-paid consulting, separates prospects from suspects and allows the prospect to buy and stops the sales person from using a lame and predictable, catch phrase filled, unconvincing, sales approach. Premier Advantage can help you transform your sales world from an over-used, out of date, predictable sales presentation to a conversation based, client focused, consultative environment in which the prospect feels comfortable buying rather than being unduly pressured and feeling forced into buying a product or service.