The Premier Advantage


	Premieradvantage's Blog Annuity Marketing Anyone who has the daunting task of finding a qualified prospect and converting them to a client understands that there are numerous ways to prospect or market their product and services to consumers or the buying public. Unfortunately most methods have been overused, are out of date or just simply don’t work. What is needed [...] more >> Is it their concern or ours? Many times during workshops or training sessions attendees will present a wide range of issues and concerns that they feel a prospect may some day bring up. The unfortunate part of this process is that those issues are generally our’s and not the prospects unless we give it to them. Too many times this occurs because we [...] more >> The End of Traditional Prospecting Are you tired of hunting for new prospects every day? What if you had 20 to 30 sources out beating the bushes each day and making the referrals to you and only you? This would end the high cost of traditional marketing and allow you to see more prospects, make more sales and ultimtely grow [...] more >> Communication “If we can’t communicate, we can’t build a mutually beneficial relationship”. I know that many people think that communication only involves the words that we use. Unfortunately, only 7% of communication involves the words that we use. The other areas are made up of the tone of speech we use and physiology of our body. [...] more >> 5 Reasons We Fail As Salespeople 1. We Talk to much. 2. We are afraid to make calls to people we don’t know. 3. We don’t use a systematic approach. 4. We base our presentations on features and benefits. 5. We underestimate the value of “No” To find out how to combat and eliminate these issues…call Jayson @ 303-979-4544 Filed under: Uncategorized more >> Inspiration…Get it where you find it! Motivation and inspiration can be gained from some of the most unlikely places and experiences. This became very evident to me while I recently attended an event hosted by a well known and respected entertainer. During the event I was moved as the timeless musical arrangements reached out and gently stroked my emotions and delicately touched my soul. [...] more >> Prospecting Pipeline Lead programs are generally just names and phone numbers. Referrals are prospecting gold. What if you could have 20 to 30 individuals providing you with 10, 20 or even 30 referrals per month? This would generate a substantial amount of prospect appointments in which you would not have to start from a cold start and [...] more >> The End of Prospecting As We Know It! What if you (the producing agent) could have 20 to 30 individuals providing you with qualified referrals? First, it would reduce your marketing budget to such a minimal level, it would almost be non-existant. Secondly, it would shorten the prospect-to-client conversion time frame. Thirdly, Your prospecting pipeline would be full, you would close more sales and ultimately make [...] more >> Ideal Client Profile If we don’t know what our ideal clients looks like, from a profile perspective, how can we find more of them or how can we ask someone to refer us to them? We can’t. When determining that profile, there are two key elements that must be formulated or else we are only looking at half [...] more >>

If you have spent anytime in the insurance and annuity industry, you have most likely discovered that there are Field Marketing Organizations on just about every corner. They all profess to have the latest, greatest marketing programs, sales tools and back office support. Unfortunately many fall short of providing the very things for which they hang their hat. As well, it can be somewhat disenchanting to take the blind leap of faith to only realize that the pitch was just that, a recruiting pitch. In addition, many Field Marketing Organizations are promoting the same old, worn out programs that didn’t work 10 years ago and they still don't today. They are usually the same programs just re-named, repackaged, over used and out of date. Generally, these organizations leave the marketing to outside vendors to which they have no control, no input and certainly no say in the strategies or techniques that are employed. As well, the high cost of this type of marketing usually returns low to no return on investment which only leaves the advisor with a bad taste in their mouth and egg on the FMO’s face. At Premier Advantage we take a much different approach. We know that we can’t be all things to all people. We also understand that we are not a fit for all advisors. But what differentiates us from the typical marketing organization is we take the time and the effort to get to know you, analyze your strengths and weaknesses, and clarify your goals. Then we work side by side with you to develop a business methodology that will produce the results you are looking for. In addition, we promote sound business concepts that transcend industry lines. From operational efficiency to defining the ideal client, we have the skills, knowledge and expertise to take any producer to the next level whether they are novice or an experienced veteran.

Why? Its because of the 3 P’s of Premier Advantage.

The People: Over 150 combined years of annuity, life and long term care experience. As well as the industry connections associated with this length of industry tenure.

The Programs: Blue Ocean Marketing Strategies, Concepts and Resources.

The Products: Top Rated "A" carriers with top level compensation.

Premier Advantage Marketing Programs

Financial Literacy – it’s not another trendy catch-phrase. It reflects a serious discussion among government, private and public sector organizations deeply concerned about disturbing trends in the fiscal behavior of average Americans. This movement for a financially literate society is based on the overriding belief that American’s can’t ‘do better’ if they don’t ‘know better’. ‘Knowing better’ does not of course in itself cure-all-ills related to poor fiscal behavior. Becoming educated is where we must begin.

The Premier Advantage Lead Generation System is a customized marketing database and client relationship manager offering agents qualified leads, marketing automation and contact management functionality. The system will utilize direct mail, internet, tv, radio and events to drive leads into the system. The qualification process will ensure agents only speak with sales ready leads and the marketing automation system will personalize follow up mail and email on their behalf improving overall performance.

Agent is responsible for Broker Dealer approval of any and all materials displayed or provided by PAIA or it's website. The materials, concepts and programs on this website are intended for agent use only.