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| Quadrant Marketing Plan |  |
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Too often, financial professionals and agents focus on one marketing strategy and ride it until it goes flat. In fact, most ride it past flat to the point of negative performance. Then they look for the next "silver bullet" and give that a ride until it becomes too cost prohibitive to continue. From a strategic stand point, this type of plan isn't strategic at all. A comprehensive plan should include the use of a geographical quadrant marketing strategy - running similar campaigns in 4 different geogrpahical areas. This approach allows all cylinders of the marketing engine to fire with maximum efficiency and capability. Our statistics have shown that by employing 2 to 4 promotional strategies in the four quadrants within the 25 mile radius of an agent's place of business, the average response rates and revenue generated will be much higher than the average of just one strategy in one geographic location. Within this structure, financial professionals essentially leverage the average response rates and revenue from multiple channels of marketing rather than depending on a singular marketing stream. This approach will also allow financial professionals to determine which promotional strategies are most effective in their geographic quadrant. This provides a better understanding of the market and thus unveils a clearer picture of the prospective clients' interests and needs allowing the financial professional to more effectively prospect and communicate his or her services to each particular market. The Quadrant Marketing Strategy, another premier advantage!
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